Tuesday, 25 June 2013

Defining a communications-enabled business process (CEBP)

A "communications enabled business process" is just what the phrase describes -- it's a business process that is enabled because communications has been embedded into it. One way to understand this is to think of the concept of a "Web-enabled business process." While we don't call it that specifically, there are many processes that are more efficient or entirely possible only because of the Web. Similarly, over the next few years, organizations will streamline and then subsequently create new business processes that are wrapped around communications.
CEBP combines all the capabilities of UC with the world of business applications. In this phase of UC, Web services and service-oriented architecture (SOA) become the means by which communications and business applications converge. A CEBP can be something as simple as a transfer of information or as complex as an organization's supply chain being modified because real-time communications is now being fed into it.
An example of a CEBP would be the process of finding an expert to answer a question. This can be streamlined by calling a network-based service that uses a combination of presence, customer information and business rules to locate the best person and contact him across any mode of communication. In many cases, this could be a fully automated process removing all of the human latency.
This might occur in a hospital environment where a medical alarm creates the need for a specialist. Historically, this could require an attendant to search through many systems to find the right individual and then call specific individuals until one is located. With a CEBP, the system would automatically know who was available, on which device and what presence status, and then a message could automatically be sent alerting the specialist that there is a need for his or her skills. In a medical environment, this precious time could be the difference between life and death. Not all CEBP will be this dramatic, but it could be the difference between a manufacturer being able to fulfill an order or a retailer being able to replenish inventory for the holiday season.

No comments:

Post a Comment